Not Just a Swag Bag: How to Improve Your Business’s Promotional Items

When it comes to building brand awareness and developing a community of loyal customers, one of the best tactics you can use during an advertising campaign is offering promotional products. While online marketing strategies dominate businesses across all industries, people are still craving something physical. In addition, the right promotional products can result in more lead generations, higher sales, and even repeat customers. 

Quality Over Quantity

According to Forbes, one of the best ways to increase your brand’s awareness is to give things away for free. However, successfully utilizing promotional products is not as simple as just buying a large number of products with your logo stamped on them and passing them around. 

Not only will poorly thought out promotional products not attract new clients, but they can make your company seem cheap and out of touch. However, with a little bit of creativity, you can take both your business and your brand to the next level. 

So if you are looking for new ways to market your business or are trying to redesign your promotional products, here are five essential hacks to enhance your company’s promotional products.

Be Creative With Your Customization Options

One of the biggest mistakes companies make is ordering random products and just slapping their logo on them. Instead, it is essential to explore all the customization options to make your product more memorable to clients. 

From choosing a color format to picking a unique font, it is the little details that make your promotional products stand out among your competition. Remember, if you are at a trade show or event, you will not be the only company handing out promotional products, so it is crucial to be as unique and creative as possible.

Customize a Pouch For Your Products

When it comes to promotional products, presentation is everything. One of the best ways to present your promotional products is to package them in a customized cloth bag or pouch. Not only do cloth pouches create a more exciting experience for your recipients, but it gives them a place to hold on to your products. Customized pouches can be used to package sunglasses, pens, stickers, or other small items. 

Pick Products That Come With Packaging

The more valuable your products feel to your recipients, the more likely they will remember your company and, most importantly, your brand. Choosing to customize your promotional products makes your giveaway items feel more like a retail product. 

Recipients will feel excitement opening the packaging and think of your products as more valuable than the company just handing out unpackaged items. 

Package Multiple Items at The Same Time

Another great way to stand out among the competition is to create a promotional product goodie bag. Instead of just passing out one promotional product, showcase multiple items at the same time. Not only do multiple products make your recipient feel important, but they can show how versatile your brand can be. 

However, it is important not to just throw random products together and call it a goodie bag. Instead, come up with a theme and include products that fit together. For example, if you are giving away pens, include a customized journal. 

Choose Products People Will Use

When it comes to giving away products to build your brand, you want to give away products people will actually use. Giving away promotional products is a great way to not only promote your business but help potential clients in the process. For example, helpful promotional products people would love to receive can be anything from tote bags to pens, sunglasses, water bottles, cups, notepads, and more. 

Enhance Your Promotional Products Today

When it comes to enhancing your company’s promotional products, it is essential to be creative, pay attention to detail, and pick products that people will use. While you don’t have to go overboard with your promotional products putting in a little extra effort can go a long way in the eyes of your recipients. 

Written by Jayden Woods

Jayden is a guest post editor and part time contributor at Life Hack Solution. For guest post queries, reach out to