Whether you just about to start up your new business, you might not sure about how to set up a perfect brand.
Let’s put it this way, branding is a way to communicate the message of a business product to consumers. By doing good branding, consumers will be interested and buy business products from a company. Doing branding can’t be done carelessly because one or the other, consumers may not be interested in buying our business products.
This is why, we have interviewed several successful business owner and compiled 10 powerful branding tips for small businesses.
1. Do The Proper Research
Research is an important thing to do when you want to do branding. When you want to do branding, a company cannot directly market its products to consumers. We don’t know what consumers really need, as long as they market the product there is a possibility of failure.
Do the research on market conditions or the niche you’re about to in. Find out the character and habits of the business before do the branding. By doing a proper research, we can get enough information about the character of the market. This can be used to make adjustments to the product.
2. Know the Character of the Market
The character of the market more or less determines whether the product offered will be doing well on the market or not. Determining the market and recognizing the market must be done before producing something. It will save you tons of money!
Except at the beginning, market character recognition has been carried out so that you can know what the market needs. Before the product is successfully sold, it must first be able to attract the attention of the market. If the market sees a product as unattractive, using any kind of story will be useless.
3. Brand Aligns With Business Plan
A company must have a business plan. Without a business plan, the people in the company do not know what to do as the founders of the company did not provide a clear direction for where the company is going. The business plan also determines the success or failure of branding.
The more solid a business plan, the stronger the identity of the brand. But there are some questions that must be answered to help branding:
- What is the purpose of the brand created?
- What does the company want to do?
- What specific values does the company have?
- See what your potential is. Are you able to achieve things that are in line with your goals?
- And don’t forget, what do you offer to consumers?
- How do you achieve that goal?
4. Build a Story
If anyone says stories don’t play an important role in branding, they are wrong. Stories also have an important role in the success or failure of a brand to be marketed to the public. So when you want to do branding, make sure you have also built a story that is interesting and touches the heart of the market.
The market today is not as ignorant as it used to be, which only cares about the product without knowing the story. Now people have considered the stories of the brands offered. It’s better if the stories that are built are really related to the history of the brand and nothing is made up. This will make people feel like there is an attachment to the brand.
5. Vision and Mission
You have to ask yourself what is the target of the company. How can this company have a positive impact on the market? Do not create a company without a plan because it will only make the company run without direction and purpose.
First determine the vision and mission of the company, its orientation to where it is going, its goals, and what steps are needed. We recommend that the vision of a company or organization is made long term. Mission describes what the brand wants to achieve and how to achieve it. If the vision and mission have been determined, it will facilitate business in branding.
All brands must have an identity. The identity of each brand is the same and some is different. If you compare, which one will be more easily recognized and remembered by consumers. Is it the same identity or a different identity? It is certain that brands with different identities will be the easiest to recognize.
This is the importance of why your brand must be different from others. Consumers will more easily recognize the brand that you introduce. Its marketing strategy is also better differentiated from competitors. Imagine your business has similar identity and marketing strategy towards your competitors, consumers will choose a brand that they are already familiar with.
7. Set Time
The next tip that is no less important is about timing. Time is very important in terms of business. Just one day apart, market conditions can change drastically. So it is necessary to make sure when doing branding how long it takes for the goods offered to really sell in the market.
This market condition can of course be known by firstly doing research. Once you know the character of the market, you can estimate the possibility that the market’s desires may change or not. Determining project deadlines is important so that opportunities can be utilized to the fullest. Avoid waiting too long as you might lose the momentum.
8. Cooperation With Other Brands
Working together also needs to be done so that branding can be successful. Sometimes it is time to forget the ego in trying to make the brand known and recognized by the market. To be known, you can try to work with other brands. Not from a brand, but a brand that is well known by the public.
Don’t need to create a brand that has the goal of being the number one brand. Working with brands that are well known and have strong characters can help you introduce new brands so they can be recognized first. Then it’s just a matter of time until your brand enters the heart of the market.
In the business, asking consumers satisfaction level is important. Making a product without knowing what consumers think, only after it is finished and marketed turns out to be unsold, everything that has been done is in vain.
Producing a product certainly takes time, effort, and money. Indeed, making a product even without asking consumers there must be a plan that has been made. If it turns out that consumers are not interested, all the plans that have been made will be fruitless. Instead of wasting time, effort, and money, there’s nothing wrong with asking consumers what products they want.
Surely you have often heard the expression that says that consistency is the key. The phrase applies in many ways, including one in terms of branding. In terms of branding, consistency is very important to connect the brand that is built with the people who will become consumers.
People will not understand what the goals and objectives of a company are if the branding strategy is constantly changing. Consistent in terms of branding can create what is called brand awareness. This makes the message to be conveyed can reach the target and of course also be understood. If you use social media for branding, you must maintain the brand consistency.